Experience

The story behind what I can do.

I enjoy solving difficult digital problems and building experiences that actually help people. Roughly ten years in SEO, GEO, AEO, analytics, technical SEO, and digital strategy, with interests that run past search into AI, UX, web design, videography, automation, and education.

SEO Expert Digital Strategist AI Enthusiast Creative Problem Solver

At a glance

Experience ~10 years
Current focus Enterprise SEO & AI
Based in Indiana, USA
Open to Roles & collaborations

Want to know more about who I am outside the work?

Track record

Career highlights

Numbers from work I've owned end to end, strategy through execution.

~10yrs

SEO & digital marketing experience

~4,600

Featured snippets earned

~26,500

Total ranking keywords on one project alone

85%

Of 3,222 targeted keywords ranking top 10

Built one of the strongest PMP search ecosystems online, outranking PMI's own body of knowledge on the very product they own and sell.

Combined two brands into one, consolidating two enterprise learning platforms without losing organic visibility, through a fully mapped migration.

Modernized a legacy, security-vulnerable WordPress site, improving crawl efficiency and lifting both traffic and indexed pages.

Rebuilt navigation and internal linking on two sites, driving a noticeable lift in impressions and rankings.

Trained real estate professionals on digital marketing, CRM systems, websites, and technology.

Designed multi-agent AI workflows for research, content planning, and productivity.

What I do, and what I use to do it

The four areas I get pulled into most, and the tools behind each one.

SEO
16
Skills Technical SEO On-Page SEO Information Architecture Internal Linking Keyword Research Entity SEO Schema Markup Content Strategy Local SEO Site Migrations SEO Audits Crawl Analysis Search Intent Topical Authority Featured Snippets GEO/AEO
Tools SEMrush Search Console GA4 Screaming Frog Google Trends Looker Studio Tag Manager Google Business Profile
Digital Marketing
9
Skills Conversion Rate Optimization UX Optimization Analytics Landing Pages Content Marketing Marketing Strategy Customer Journey Mapping Reporting Competitive Analysis
Tools WordPress Elementor HTML/CSS JSON-LD Cloudflare WP Engine
AI
6
Skills Prompt Engineering Workflow Automation AI Research AI-assisted Content Planning AI Productivity Generative AI
Tools Claude Claude Code Claude Cowork ChatGPT Gemini Perplexity NotebookLM
Leadership
7
Skills Cross-functional Collaboration Training Mentoring Documentation Process Improvement Project Planning Stakeholder Communication
Tools Teamwork Microsoft 365 Google Workspace Adobe XD Canva

Let's talk about what you're working on

Open to conversations around SEO leadership, digital strategy, technical SEO, AI implementation, web optimization, marketing analytics, and creative digital projects.

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